3 Reasons To Invest In Mystery Shopping

Remaining competitive in today's retail marketplace requires store owners to gather as much information about the wants and needs of consumers as possible. While there are many different ways to gather this information, investing in mystery shopping experiences can be an effective way to see your store from the consumer's perspective. Here are three reasons why you should consider investing in mystery shopping as part of your store's market research strategy in the future. Read More 

3 Things You Need To Know About Using Facebook Ads

If you have a growing business you might be interested in advertising on Facebook. Facebook is a great place to get exposure, drive traffic to your website and get your message out there. However, many people are confused about how to use Facebook ads. Here are some things you should know about Facebook ads. 1. Make Sure You Know What Kind Of Campaign You Need To Run When you set up a set of ads, Facebook will ask you to create a campaign. Read More 

Should You Go Into Consulting As A Cost Estimator?

If you've worked as an in-house cost estimator for a few years, you may find that many of your peers have begun to say goodbye to the rat race in favor of stringing together consulting gigs that provide increased flexibility and an interesting and constantly-shifting work environment. While consulting can be a boon for many who are looking to change their daily routine, it's not always ideal for everyone, and jumping into this business without some pre-planning could leave you wishing for your old job back. Read More