Running a medical practice of any kind can become overwhelming. Not only do you have to worry about your actual patient's care, but you will also need to handle the day-to-day operations of the actual practice. Unfortunately, medical marketing seems to fall down on the list of priorities for most doctors and medical professionals. With this guide, you will learn a few marketing mistakes medical practices need to stop.
You Don't Have a Website
As a doctor or even a practitioner, your first priority is most likely your patients. However, ensuring your practice is found when conducting even the most basic searches online is key if you want to grow the number of patients you can help.
A good quality website is not so difficult to create or manage. You can easily find marketing professionals who build websites that are specifically designed for medical practices.
The website should be appealing, drawing the attention of your search users, but also easy to navigate. Photos and graphics should be colorful and vibrant. The text should be easy to read.
Content is also imperative when designing your website. Make sure to include the services you offer and detailed information about the services.
You Forget About Blogging and Social Media
A website is not the only thing to consider when using the internet to market your medical practice. It is also important to have a good blog, included in your website, and social media presence.
Blogs should be well-written and relevant to your medical practice. For example, if you are a podiatrist, avoid blogs that discuss certain types of acne. If you are an audiologist, content would be based around hearing conditions and treatment options.
Helpful and interesting content should also be shared. Having the ability to share your blog, which is on your website, on social media will increase the number of people who see and become interested in your practice and service. This can also help current and new patients while growing your business.
You Don't Ask Patients for Reviews
While surprising to learn, 90 percent of consumers read online reviews. Therefore, you will want to have reviews posted not only on simple internet searches and your website but also on your social media pages.
Make sure to ask your patients, especially your long-term patients who have been seeing you and visiting your practice for many years, to post reviews on multiple avenues. Most patients will do so happily, so never be afraid to ask. You can also set up automatic emails or texts to remind patients about surveys and reviews.