If you have a growing business you might be interested in advertising on Facebook. Facebook is a great place to get exposure, drive traffic to your website and get your message out there. However, many people are confused about how to use Facebook ads. Here are some things you should know about Facebook ads.
1. Make Sure You Know What Kind Of Campaign You Need To Run
When you set up a set of ads, Facebook will ask you to create a campaign. This is a group of ads together that are all working towards the same thing. However, what most people don't realize is that there are multiple different types of campaigns you can choose. For example, you can choose to get engagements on the page, conversions on your website, traffic to your page and so forth. Thus, before you start the ads you need to ask yourself what your goal is. Is it to get page likes? If so, you need to make sure that you create a campaign to get page likes. If you don't choose the right type of campaign action you will spend a lot of money getting something you didn't really want in the first place.
2. Have A Budget In Mind
Facebook ads work by giving budgets. As you create the ad it will ask you how much you want to spend each day. If you don't have a strict budget you will easily overspend. Daily ad budgets can add up quickly. If you have a daily ad budget of $100 (which would be $3000 a month) you need to make sure that you spread that amount over all of your ads. Don't put one ad at $100 unless you are prepared to spend that much, because Facebook will use all of the amount of the daily budget.
3. Use Different Audiences
One mistake that many people make is that they don't create enough audiences to run the ads against. The problem with this is that each audience will tell you something different. One audience may be very interactive, but they may not buy anything. Another audience may be completely disinterested in your company, and another could be a gold mine. If you only run your ad against one or two audiences you run the risk of never finding the right audience.
By understanding these things you can make Facebook ads work for you and your business. For more information visit Witvoet Marketing & Consulting, LLC's website.